MINDFORMATION ACADEMY

Neuroscience is the fastest growing branch of life sciences, and offers numerous applications and interdisciplinary synergies with many areas of life and work. Most notably, creative and knowledge workers, managers and business leaders can benefit enormously from the newest findings in neuroscience of decision making (neuroeconomics, neurofinance), neuroscience of creativity, emotion, memory formation and applied neurosciences – such as the emerging neuroscience of environmental decision making that uses brain as a predictor for collective decisions. However, most of neuroscientific research articles are prohibitively difficult to read and understand by a non-specialist.

In today’s fake-news internet jungle, the ability to distinguish valid research from neuro-mumbo-jumbo, requires at least a PhD in neurosciences. For non-specialists, neuroscience needs to be translated but not distorted and oversimplified, as is the case with many business trainings (!) given by non-scientists who use the prefix “neuro-“ simply as a buzz word, which is an appalling violation of scientific integrity.

We want to bring neuroscientific knowledge to where it can make the biggest impact: to decision-makers. Ewa has been teaching neuroscience of decision making to business, law and finance students for the past 4 years. Notably, since last year, she design and coordinate her own courses Neuroscience for Management at International Management School Geneva, and Psychology and Finance at Geneva Finance Research Institute (MSc in Wealth Management). She has spoken at business transformation conferences and give web- and public lectures introducing neuroscience to decision makers

(ex: CEMS Webinar, The House of Beautiful Business).

Ewa has former business experience and hold a double MSc in Management from Europe’s top business universities and a PhD in neuroscience, which make me perfectly suited for bridging the two worlds. She is a passionate storyteller (and a published creative sci-fi writer) and she practice what she preach: Sehe optimize education for human memory formation and apply the best, brain-based teaching methods.