This course is for everyone who studied economics and didn’t buy it. There is a big divide between the assumptions about how we choose to allocate money perpetuated by economics (homo economicus) and how we decide according to the research in neuroscience and psychology (homo sapiens). In this course, I reverse some axioms still taught in business courses: the underlying assumption of why we decide (to maximize subjective utility vs to forage and reproduce); the constraints on the neural processes in decision making (economic rationality vs. biologically-limited computational rationality); how our brains evaluate options and define value (‘value for money vs subjective and adaptive signaling in the brain’s reward circuit); how decision-making processes are carried out in the brain (expected value computation vs role of emotions and anticipatory affect).

Keywords: neuroeconomics, neurofinance, valuation, reward and risk, leadership, gender differences,

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